The smart Trick of Johnnie Walker Blue Label Ultra That Nobody is Discussing

In our quest for that lightest bottle attainable, we took our vision to your group of expert glassmakers. Discovering shapes and glassblowing procedures to minimise glass utilization without compromising toughness.

This new, light-weight bottle is really a point of exquisite magnificence; but more importantly, it demonstrates what is possible In terms of lightweighting glass. We are going to continue on implementing these learnings throughout our array, having extra progressive strides as we glance to the way forward for Scotch.”

Johnnie Walker’s five years of research and progress have meant the knowledge received is getting used throughout the choice of Diageo items.

At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has actually been created by adopting a examination-and-master model, planning and Checking out without limitation and imagining what the future of lightweight luxury packaging could provide.

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The reveal of Johnnie Walker Blue Label Ultra indicators the manufacturer’s commitment to innovation, with hopes that the ground-breaking structure could inspire the more lavish, light-weight, and reduced-carbon whisky bottles of tomorrow.

Together with exterior glass makers, the model rethought all elements of how the bottle is developed, made and transported: from hand-blowing the glass, to utilizing a teardrop shape which, for The 1st time ever, intended reforming the enduring Johnnie Walker sq. bottle.

Johnnie Walker Blue Label Ultra could be the manufacturer’s lightest 70cl Scotch whisky glass bottle to this point also to the very best in the brand name’s information and investigation, the earth’s lightest 70cl Scotch whisky glass bottle2 . The look can take Daring strides and dares to experiment by using a recognised paradigm of luxury.  

Liquid Mild enveloped site visitors within a mesmerizing interplay of sunshine and shadow, with relocating mild passing via glass forms and projecting exquisite styles onto white partitions.

On the other hand, the technologies isn't going to nonetheless exist to roll out the Ultra bottle forever. Diageo hopes that this will alter, and has previously been granted a patent to carry on enhancement. 

The technical problems that lightweighting provides led us to incorporate several design and production specs that we could not have envisaged At first of our journey; with the prerequisite of a tear drop shape which We've got moulded to nevertheless mimic the enduring square type of Johnnie Walker bottles, for the addition of a protecting cage to permit for your spherical base, as well as the hand-producing and filling of each person bottle to avoid damages in production.

“We took our vision to your group of pro glassmakers and all through a 5 calendar year check-and-study procedure bit by bit discovered how to generate exquisite, lightweight glass. The specialized troubles that lightweighting offers led us to incorporate different style and design and creation technical specs that we could not have envisaged Initially of our journey; through the prerequisite of a tear drop form which Now we have moulded to still mimic the iconic square type of Johnnie Walker bottles, for the addition of a protective cage to allow for any round base, as well as the hand-generating and filling of every specific bottle to stop damages in output.”

We realized which the lightest, strongest glass bottle you may make with out compromising toughness is actually a teardrop condition.

“We’re likely about twelve months from Those people first goods hitting the market as a result of the lightweighting program.”

This is the one particular-off bottle for now illustrating the art more info with the achievable, as a style and design experiment and redefining lightweight as luxury. We will keep on to use these learnings throughout the broader Diageo variety.

Dr. Walker sought out liquids from distilleries for instance Oban, Brora and Royal Lochnagar, as well as a quantity of ghost whiskies, initial created in distilleries that have due to the fact closed.

Johnnie Walker got down to advance the spirits business by experimenting with light-weight glass for its luxury whiskies, encouraged with the pattern to 'sensitive' instead of 'major' luxury. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.